Susie and Josh Neimark created the concept of Sunny & The Chocolate Dog in June 1998. The Neimarks had begun to notice how computers were quickly becoming more prevalent in the day to day lives of children, and they endeavored to develop a new line of products that would be both entertaining and educational while keeping up with the demands of a new technology driven generation. The choice of whom or what their model would be based on was an easy one. Susie and Josh knew that their very own dogs would be the foundation for their revolutionary new approach to stimulate both the hearts and minds of children everywhere. The books’ main characters, Sunny and The Chocolate Dog, are based upon Josh and Susie’s pets: Sunny, a yellow Labrador, and her little sister, Cloudy, who is a chocolate Lab. Soon after the arrival of the little chocolate Lab into their home, the Neimarks noticed a true sibling bond between the two dogs, as well as how loved the pups were by everyone who met them, especially children. Susie and Josh came up with the idea to develop a line of interactive products that would educate children not only about dogs, but also about day to day experiences and encounters that both the children and the dogs might have in common. The books were created to teach and amuse children as they read about the events in the dogs’ daily lives. By reading about Sunny and The Chocolate Dog's various escapades and how the dogs react and cope in different situations, the children actually go on the adventure with the dogs, and they all learn valuable life lessons along the way. In addition to the publication of the first series of books, a variety of products and services focusing on children, interactivity, and the Internet will be implemented.